Nintendo Switch, and the Unconventional Hype for an Unusual Game Console

Nintendo Switch, and the Unconventional Hype for an Unusual Game Console

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Nintendo ditched the usual playbook with Switch. E3 takes place in late spring, and new consoles usually go on sale either that fall or the subsequent one so they arrive in time for the holiday gift-giving season. Nintendo surprised everyone by releasing a three-and-a-half-minute video online showing Switch for the first time last October.