Live Briefing: Super Bowl Commercials Feature Political Undertones and Celebrity Cameos

Live Briefing: Super Bowl Commercials Feature Political Undertones and Celebrity Cameos

- in World Biz
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Coca-Cola, Airbnb and Budweiser ads are seen as statements

Coca-Cola revived one of its ads from the 2014 Super Bowl, featuring people singing a multilingual version of “America the Beautiful.” While the commercial was not new, it struck an entirely different chord with viewers given the national conversation around immigration and diversity.

“I thought it was great for Coke to air an old ad, because today it feels even more relevant than it did in 2014 when they first aired it,” said Lynn Power, chief executive of J. Walter Thompson New York.

Airbnb bought a last-minute spot that came together in a matter of days showing people of different backgrounds, set to music, with text that read: “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept.” A hashtag at the end read #WeAccept, which went viral by halftime.